We strive to be one of the largest companies that offer different services to the pilgrims and others in the local area and in the Middle East and become one of the main entities that implement electronic initiatives that serve the tourism and travel sector in Saudi Arabia supported by our long experience in this field and we also strive to keep abreast of the latest technology methods in the fields of management and provide the best services to the customer for the lowest cost.

1- Alliance with distinguished companies in their field locally and globally to achieve common interests.

2- Providing high quality food products with specifications that meet the needs of the consumer.

3- Providing employment opportunities directly and indirectly to citizens.

4-Continuous improvement of our products and services and this requires full attention to the research and development systems.

5- Attention to quality in all activities in the company.

6- Continuously updating business systems, methods and procedures to keep pace with environmental changes

√  Flexibility:- We do our business with great flexibility and efficiency, and confidently make bold            decisions that enhance the interest of our partners.
√  Cooperation:-  We work in a spirit of community, cooperate transparently and share knowledge and  skills to be our best employees.
√  Dedication:-  We are proud of our work and always strive to achieve outstanding results.
√  Innovation:-  We always strive to develop our business and maximize the capabilities of our creative staff.
√  Respect:-  We gain respect through our commitment to justice, trust and integrity in all our relationships.
√  Excellence:-  We excel in the delivery of our business and regularly provide the best quality.